Regional Marketing Agency

Creative services firm, 75 employees, serving clients in healthcare, finance, and government sectors

Key Assets At Risk:

• Client confidential data
• Creative intellectual property
• Competitive proposals
• Professional reputation

Business Pressure

Client trust and competitive advantage - marketing agencies handle extremely sensitive business information and campaign strategies

Cultural Factors

• Remote access trojan hidden in legitimate marketing documents provides complete system access including file downloads, keylogging, and screen capture\
  
• Attackers specifically target creative agencies to access multiple high-value clients through single compromise\
  
• Marketing industry information sharing creates network of potential targets for lateral movement