Creative Solutions Studio

Overview:

  • Type: Digital Marketing Agency
  • Size: 45 employees
  • Location: Local business serving community clients
  • Mission: Creative services and digital marketing for small-to-medium businesses

Current State:

Managing multiple client campaigns with compromised design workstations affecting creative staff workflow. Limited IT resources (part-time coordinator) creating response challenges.

Key Systems:

  • Adobe Creative Suite workstations
  • Client campaign management platforms
  • Browser-based research and collaboration tools
  • File sharing and client asset storage

Immediate Pressure:

Friday client presentation - major pitch that represents significant business opportunity. Cannot be rescheduled. Losing this account would severely impact agency survival.

IM Guidance:

  • Small business context creates unique vulnerability: limited IT budget, high client dependency
  • Friday deadline is real pressure - not just background detail
  • Creative workflow means designers need specific tools - can’t just β€œuse something else”
  • Part-time IT coordinator (Jake) is learning as he goes - not a security expert